Aeroservicios USA

About

Aeroservicios is a Miami-based Ground Support Equipment provider. Following an acquisition by CSI Leasing, the company needed a website that matched its new direction.

The project came through The Kestrel Co., the studio that handled development.

Task

My role focused on UI design and building the interface system from scratch. This included designing the homepage, contact page, services, single service pages, about page, and the inventory page.

A key part of the work was designing the inventory experience and a request-a-quote form with cart-like behavior, allowing users to browse equipment and submit requests in an intuitive and easy-to-use workflow. The system was designed to be implemented using WordPress and WooCommerce.

Process

The design started from a homepage wireframe provided by CSI Leasing's marketing team, which I used as a structural foundation while building out the visual language, adapting the brand guidelines and pattern system into something that actually felt considered.

• CLIENT: The Kestrel Co.
• INDUSTRY: Aviation / Ground Support Equipment
• LOCATION: 🇺🇸 Miami, United States
• STACK: WordPress + WooCommerce
• ROLE: UI Designer

The original Aeroservicios website before the redesign. The interface was dated and the inventory browsing experience was difficult to navigate.